THE EVOLUTION OF CONSUMPTION AND ITS RELATIONSHIP WITH THE BUSINESS MODELS OF TOMORROW This thought-provoking session addressed one of the biggest ‘elephants’ in today’s corporate boardrooms – the question of unprecedented levels of consumption of material goods around the world. The World Resources Institute has thoroughly researched the threats of growing consumption as well as the innovative business model that …
“At the professional and personal levels people are always keen on making profits or go for materialistic acquisitions. In today’s scenario esp. the developing countries, which already have many prevailing issues of population, pollution, waste management etc., there is another challenge rising up i.e. “consumerism” and “infrastructure development”. Both these issues are inevitable! But the need of the hour is …
In Europe & US, ‘Net Positive’ image of a business is important to get customers. Are these brands adopting similar approach while marketing in the developing regions? There must not be a replication of the use-and-throw economy or excessive consumerism like that of the affluent West. The true marketing potential may be in creating progressive and sustainable economies which have answers …
Calendar launch at at the International Conference on Environmental Awareness Protection & New Challenges. The Calendar is a thoughtfully devised communication product on an evolutionary theory conceived by Dr. Anju where there is humor on human beings being transformed into different species because of pollution, traffic and rising negativity. Each calendar month unfolds ideas on sustainable lifestyle, proposing that as …
A teaser poster was launched at this conference in the premise of University of Rajasthan by the WII Chief Dr. V.B. Mathur. The poster description goes as ” In the maze of pollution, commotion, and chaos, are you evolving into something beyond Homo sapiens (Human). It’s time to evolve as Hip Sapiens, the cool trendy, progressive happy humans, who live …
