As humans, we all communicate and get greatly influenced by what we see and hear. This power of communications was tapped by Advertisers and Marketers to acquire mind space since the 19th century. The brand competition and pushing the products soon changed the buying needs into “excessive consumerism” ruled by sentiments such as “we are what we buy.” Thomas Kolster …
UNLOCK- Your Consumers’ Creative Potential
The Great Lockdown– such an unprecedented event that happened just as we started moving forward with our 2020 goals. There has been so much of speculation for COVID 19 and its consequences, lockdown and its repercussions; but there also has been one thing that kept us all rolling. The human mindset! With constraints come new creative ideas. Our imagination, creativity …
Spaces for Good – Doodle 2 De-stress
Creating Inclusive Spaces Given a paper and a pen; most of us start doodling! With the mobiles replacing pens, our doodles are however, limiting down to just notepads in some lectures, or paper napkins at restaurants. Did you ever find doodling more than something trying to keep you awake or occupied? May be, we never pay heed to the calmness …
Education on Environmental Conservation
Kids are like clay, which get molded as you shape them. Parents, teachers, and society all play a significant role in the development of children. The way the kids perceive, learn, imagine and think builds a society in future. Karyn Slutsky, Assistant Director at Queens Paideia School (QPS), New York shares with Anju (TFG), how her school focuses on holistic …
Street food safety
Good food leads to good mood. It’s true! Food is important for survival but contaminated food can imbalance your health and lifestyle. Who doesn’t like to have tasty golgappas or tikia from the street. But how can you be sure of its quality and hygiene? Street food is popular everywhere as it is cheaper and served fresh. But as …
Colour additives in Food
Colors make food attractive and essences heighten our temptation to consume it. Food industry revolves around making newer choices and adding more temptations through sight, flavors and fragrances. But what goes beyond the looks, taste and smell is the safety for it. We are often not informed of the permissible colors, essences etc. We have to rely on the “word …
Satish Suryavanshi: Owner, Farm to home
What we eat was always important from nutritional perspective. But today unfortunately before the nutritional value, our concern comes for ‘food safety”. In developed countries if we demand GMO labels; in developing ones we just live hoping that what we eat is safe! There is no assurance. For the same reasons some of the well-educated, high salaried corporate professionals shifted …
Ankit Bohra: Owner, Tapri Jaipur
Exploring new cafes and restaurants is the latest fad even in smaller towns in India. Mostly, we all look for taste and ambiance and food safety is the rising consciousness. But do we go for scoring beyond for something like eco-friendliness- minimizing food and water wastage, avoiding plastic disposables and proper waste management. Anju makes some interesting conversation with Ankit …
