TRY is the thoughtful and responsible side of you! Who has always loved nature and tried to live in harmony with it. Your happiness starts from living in a healthy environment and a peaceful community.
But helplessly you are co-habitating the environment where population, pollution, commotion, is growing by day. You can not change it all. But the choices that YOU make and the actions that YOU take, shows how conscious and responsible are you! This builds your circle of your influence. And you see the change that you want to!
With the dynamic consumer centric world enticing you everyday into something new, you have limited time to even step back and ponder. Conscious approach of consumerism and disposal may just come and pass your mind as you are too busy with office, household and other chores; and not to miss the new aspirations.
But at sub-conscious levels YOU Do Care!
Only if you were better informed of the choices and the consequences. The limitation has been that the subject of Science and Innovation in Scientific journals is too complex. And by the time anything hits the mark
et, you are mostly exposed only to the good side of it. For your understanding and making informed decisions, all you need is simplified information at its best.
With our blend of Science and Arts, for “The Responsible You” (TRY), our effort is to break the silos of Art & Science through creative communications and make sustainability light & interesting for mass absorption leading to thoughtful actions.
TFG carves a niche making sustainability entertaining and fun for youth, while encouraging responsible behavior in the key economy mobilizers- the buyers and the sellers. It targets at the conscious levels of people making them understand that how the ecosystem is impacted with their un-thoughtful consumption and disposal; which in turn threaten their own existence.
The consumers, especially youth are targeted to be aware of their own value system i.e. refuse-reuse-recycle and living a conscious lifestyle in harmony with nature. For that it offers internships, interactive sessions, workshops, etc at academic institutions and corporate offices.
Let’s Give it a TRY for good!
Read the TRY story
Founder and the do-gooders in the initiative
TRYforGOOD is conceptualized by Dr. Anju Dave Vaish, a Marketing Communications professional, who is also a PhD in Botany. She is inherently an imaginative and creative person and has been using her skills in creating brand voices in India, US and other markets including Fortune 500 banners. Her love for nature and plight for unsustainable development made her transform as an activist, a connector, and motivator; and also brought back the artist in herself.
She orchestrates the left and right brains to create concepts, cartoons and engage masses. She is also a speaker and influencer for both brands and consumers. She has consulted many not-for-profits for strategic communications. Anju did her specialization in strategic communications from Ithaca, NY and management program from IIM-Bangalore
She has organized many events, workshops with the theme of connecting people with nature and also their core. Anju’s recipe is to break the boundaries of Art, Science, Communication, Humor, Culture and Spirituality to integrate into one- Conscious Sustainable actions
Sanjul Vaish, a top level management and IT professional is partner in managing online spaces, and execution of campaigns, exhibits, workshops etc. He is an electronics and instrumentation engineer with honors, and has done management specialization from ISB and Harvard, USA. Sanjul likes to travel and has keen interest in photography.
Vinay Dave, an ex-Microsoft Management professional (an engineering graduate with specialization from IIM, Bangalore) brings his enriching experience in empathy and creativity and also the editorial for TFG.
A few other organizational heads and community leaders are sought to intervene intermittently for advice. Students/ volunteers participate through internships, workshops and other community actions. Check the community page for more.