Are you in the maze of commotion, pollution, chaos…

Evolving into something different from your original Homo Sapiens version!


It’s about time to evolve
into a new species altogether; called as

Hip Sapiens

To make Environment as your
Personal Clean Green Healthy space
And make your community better



Traits of the Hip Sapiens


Stays Happy
Spreads Happiness

Stays Positive, Tries to simplify life
Believes in healthy competition
Sets goals, and pats on accomplishing
Curbs internal pollution through healthy practices
Watches own behavior, speech and actions

Laughing 100 times = 15 minutes of cycling

Depression is the No 1 occupational disease of the 21st century. Suicide is one of the top three causes of death ( 15-35 years age group). 70% of people under stress say they have become short-tempered. As much as 40 percent of our happiness levels are within our control. (Source: .aasra, Huffingtonpost)


Uses own Bag for Shopping
Refuses, Reuses, Recycles

Says a BIG NO to plastic bags
Says No to unnecessary packaging
Looks for alternatives such as Bio-plastics
Carries Cloth/ Jute bag for grocery/shopping
Stays updated of innovations

Educates and influences others through action

15,342 tonnes of garbage per day is produced in India, 6000 tonnes remain littered in the ecosystem and cause toxicity. Air: burning plastic can cause respiratory and nervous disorders, even cancer. Water: toxicity causes vomiting, diarrhea, cancers, birth defects, immune system problems. Soil: consumption of crops and plants grown on polluted soil causes stomach ache, food poisoning and other serious health issues. (Stats Source: , serc.carleton.ed)

Is a Minimalist &
A Conscious Consumer

Consumes and disposes eco-consciously
Does not hoard unnecessary clothing, accessories, etc.
Stays uncluttered
Says no to wasteful packaging
Gifts eco-friendly

The increase in prosperity is not making humans happier or healthier.
Simplicity brings balance, freedom, and joy

“Most of the environmental issues we see today can be linked to consumption,” Gary Gardner, Director- Research, Worldwatch. Diminishing natural resources is a problem that may be aggravated by unsustainable consumption. India’s share of global consumption would expand more than twice to 5.8 per cent by 2020. This along with growing population and rapid urbanization puts a strain on India’s infrastructure and the environment. (Source:,,


Does not litter
Segregates garbage

Segregates vegetable matter from plastic
Put the recyclables separate
Segregates e-waste
Sets an example by not littering
Educates community members

Segregation helps overcome landfill, pollution, dying animals, rag pickers, choking drains & much more

Every year, about 4 billion plastic bags end up as litter which contaminate the environment and pose risk to human & animal health, block drains and cause soil, water and air pollution. There are 40 lakhs rag pickers (including children below 14 years) in India exposed to harmful waste noxious gases (released to extract copper from e-waste). Out of the landfills, almost 30% is recyclable, 50% is organic, and 20% unused plastic and debris which can be easily segregated at source. (Stats Source: ,,

Does not HONK, Speed
Never Drinks & Drive

Never over speeds
Does not use mobile while driving
Wears safety gears- Helmets, seat belts
Gives way to Kids, Seniors, Disabled
Share rides, Parks sensibly

Follows driving instructions, creates the road experience as one would want for self

India has the highest number of road accidents in the world killing nearly 400 people per day (1000 times more than terrorism). One top reason is the increasing car boom. Speeding and drink driving are the biggest factors for the accidents. Trucks and 2 wheelers accidents account for 40% accidents.70% are drink and drive cases that mostly occur outside the cities on highways. (Source:,,


Stays close to Nature
Stays Fit, Walks or Bicycles

Enjoys outdoors
Rides Bicycle, takes pride in it
Saves fuel, Saves environment
Stays Healthy
Builds positive influence

People away from nature have weaker immune systems

The modern negative consequences of heavy automotive use include the use of non-renewable fuels, a dramatic increase in the rate of accidental death as a result of road traffic accidents, the rise in obesity, the generation of air and noise pollution, urban sprawl, and urban decay. People who are away from nature are likely to suffer from allergies, have Vitamin D deficiency, poor eyesight, anger, depression and increased risk of chronic diseases. (Source: ,,

Enjoys wholesome meal
But does not waste food

Makes informed decisions about food choices
Is Health conscious
Is Compassionate for animals*
Love farms and kitchen gardens
Minimizes food wastage in social events, weddings

Gets the leftovers packed. Prefers eating at the restaurants which better channelizes left over food

Food wasted globally can feed 1 billion hungry people every year. India wastes Rs 44,000 cr worth food every year, while 20 crore Indians go to sleep hungry. 15-20% of which food is wasted at weddings and other social events, buffets with extended menu see maximum of it. Food wastage generates 3.3 billion metric tonnes of CO2. *Vegetarian and Vegan food choices help climate, save animals and is healthier compared to Non vegetarian (WHO). (Source:,,


Does Digital Fasting
Puts household appliances off

Just unplugs
Puts digital devices off
Walks in the park
Enjoys meals with family & friends
Has a physical hobby- sports, cooking, art, craft, writing…

Takes a 20:20:20 Break from digital screen… Every 20 minutes, take a 20-second break and focus on something 20 feet away

People who do not have a physical hobby (sports, outdoors et.), or spend too much time on digital gadgets and social media are depressed, stressed or get filled with negative emotions. Gazing at digital screens, we blink 10 times less than usual, which means the tears that protect our eyes evaporate without being replaced. Consumption by appliances: Cell charger plugged into the wall: 1watt, Cellphone plugged: 4.5 watt, Rear projection TV when turned off:48.5 watt, Stereo system when off: 24.5 watt,Microwave: 3.08 watt. (Source: ,,

Is Compassionate, Concerned
And a great Companion

Empathizes with the old, ill, disabled & lonely
Takes out time to be with them
Listens to them
Take them outdoors, plays games, plays music
Be more around on festivals and occasions

Engages with the sick, disabled or elderly. Contributes in the best possible way for their betterment

Loneliness can arouse from poor health, money, children moving away, cut off from family and friends and the community, friends dying, a lack of access to transport, redundancy or career problems or divorce. Loneliness and social isolation are just as much a threat to longevity as obesity. Essentially, lonely people had a less effective immune response and more inflammation. Holt-Lunstad research shows that living alone increases risk of death by 32 per cent. (Source:,,

Eco Travel

Travels eco-friendly
Harmonizes with nature and wildlife

Does not litter
Conserve the nature, flora, fauna, resources
Wears eco-friendly colors
Prefers to carry own Bottle
Helps grow the local economy, Sustains culture

Travel is on the rise as a recreation. So must be the Responsible Tourism

Uncontrolled conventional tourism poses potential threats such as increased pollution, noise and commotion, strain on water and other natural resources, sewage and garbage, aesthetic degradation due to construction, discharges into the sea, natural habitat loss, soil erosion, endangered species and so on. Tourism industry also overuses the water resources for the development of golf courses, swimming pools, hotels etc. Global tourism involves 50 per cent of traffic movements which results in the emission of green house gases. (Stats Source: ,,

Celebrates all occasions
Cares for People and Planet

Uses eco-wares for food distribution
Does not encourage loudspeakers, firecrackers
Light diyas on Diwali, Plays holi with flowers
Does not do road jam for celebrations
Does not litter

Celebration should not be a frustration for someone else

Loudspeakers, firecrackers, landfills, traffic jams, wastage of resources, air, water, soil, noise pollution are all the downsides of celebrations and festivals in India. During Diwali and wedding season air pollution can increase by 30%, which is dangerous for people with respiratory diseases and others to develop them. Fireworks can create 140 decibels of noise (above 85 decibels can damage hearing). Diwali is a nightmare for dogs and other animals who can hear 4 times than humans. (Source:,,


Continues to EVOLVE for better!
Innovates Sustainable Solutions

Understands social responsibility
Thinks, contributes for the reforms
Saves environment and resources
Is enterprising and influential
Has leadership to be the change

Thinks alternatives to conserve environment, better community and spreads happiness

India offers a great ecosystem for startups and has largest youth population in the world. The orientation towards managing unsustainable urbanization is an exigent and opportune area to design and implement sustainable solutions. Powerful messaging, community education and leadership are some founding steps. Indian Government has announced campaigns like ‘Fresh air, my birthright’, ‘Save Water, Save Energy’, ‘Grow More Plants’ and ‘Urban green’; while Corporates also drive similar initiatives (Source:


The Evolutionary Theory by #ADVTryForGood