In Europe & US, ‘Net Positive’ image of a business is important to get customers. Are these brands adopting similar approach while marketing in the developing regions? There must not be a replication of the use-and-throw economy or excessive consumerism like that of the affluent West. The true marketing potential may be in creating progressive and sustainable economies which have answers in conserving resources, using alternatives, societal upliftment, innovating sustainable solutions, and building clever campaigns to stimulate collective consciousness.
Anju speaking at the World Marketing Congress 2017 at Taj Land’s End Mumbai, on Purposeful Marketing
Anju at WMC-Mumbai
Anju with Mr. Goodvertising- Thomas Kolster