Simple Ways Any Small Business Can Improve Their Marketing

Zacha Tuttle, Business Consultant & Marketing Specialist, New York As a procurement counselor, I have the privilege of working one-on-one with small business owners, helping them market their goods/services. I’m constantly in awe of the talent and determination of my clients. Here I’d like to share some of the things I’ve learned, that could help businesses become more futuristic and effective …

Role of Art in Sustainability

Roya Delkhosh, Visual Artist Artists are very influential people in a community. Sometimes people learn maximum through what artists and media bring to them, because of the element of entertainment in that. People do admire what is a good looking art piece, a painting, picture, a sculpture, or a good drama, cinema or music. With the myriad range of medium …

Global Brands have enormous “Do Good Potential” in Developing Countries

From the era of print advertisements to radio and TV commercials, from sponsored satellite channels to the digital and social media posts of today, consumers have been constantly exposed, evoked and enticed into BUYING! Besides pushing sales, advertisers always had this opportunity to influence masses and create better communities by building awareness. But back then, the social responsibilities were left …

Thomas Kolster – The Goodvertising Guy

As humans, we all communicate and get greatly influenced by what we see and hear. This power of communications was tapped by Advertisers and Marketers to acquire mind space since the 19th century. The brand competition and pushing the products soon changed the buying needs into “excessive consumerism” ruled by sentiments such as “we are what we buy.” Thomas Kolster …