In Europe & US, ‘Net Positive’ image of a business is important to get customers. Are these brands adopting similar approach while marketing in the developing regions? There must not be a replication of the use-and-throw economy or excessive consumerism like that of the affluent West. The true marketing potential may be in creating progressive and sustainable economies which have answers in conserving resources, using alternatives, societal upliftment, innovating sustainable solutions, and building clever campaigns to stimulate collective consciousness.
Anju speaking at the World Marketing Congress 2017 at Taj Land’s End Mumbai, on Purposeful Marketing
Anju at WMC-Mumbai
Anju with Mr. Goodvertising- Thomas Kolster
To avoid the use of one time use disposable plastic bags and promote the use of cloth or jute bags for buying vegetables and groceries, this workshop was organized. Visual artist from Iran and Concepts Artist Anju brought together interest in youth who participated with great enthusiasm and contributed their time for the cause.
Paint your own bag workshop with Roya Delkosh and Anju
BYOB is a fun cartoon series conceived with the observations around. With all possible common lame excuses given by the people who do not carry bags!! While there is single time use disposable plastic bag ban in several countries including some key cities in India, we all know that the habits of “convenience” ride over “consciousness”. There are innumerable excuses given by junta and we see plastic bags keep finding their way back :((.
Please do share with all your network. Accept friendship of all the “wallas” probably to share this bit and bring the change for the much necessary. Welcome to add more excuses. Let’s see what all got covered and what more could be there….Enjoy! Check the series here.
Calendar launch at at the International Conference on Environmental Awareness Protection & New Challenges. The Calendar is a thoughtfully devised communication product on an evolutionary theory conceived by Dr. Anju where there is humor on human beings being transformed into different species because of pollution, traffic and rising negativity. Each calendar month unfolds ideas on sustainable lifestyle, proposing that as a solution to the pertinent problems.
A teaser poster was launched at this conference in the premise of University of Rajasthan by the WII Chief Dr. V.B. Mathur. The poster description goes as ” In the maze of pollution, commotion, and chaos, are you evolving into something beyond Homo sapiens (Human). It’s time to evolve as Hip Sapiens, the cool trendy, progressive happy humans, who live in harmony with nature.