Global Brands have enormous “Do Good Potential” in Developing Countries

From the era of print advertisements to radio and TV commercials, from sponsored satellite channels to the digital and social media posts of today, consumers have been constantly exposed, evoked and enticed into BUYING! Besides pushing sales, advertisers always had this opportunity to influence masses and create better communities by building awareness. But back then, the social responsibilities were left …

Thomas Kolster – The Goodvertising Guy

As humans, we all communicate and get greatly influenced by what we see and hear. This power of communications was tapped by Advertisers and Marketers to acquire mind space since the 19th century. The brand competition and pushing the products soon changed the buying needs into “excessive consumerism” ruled by sentiments such as “we are what we buy.” Thomas Kolster …

Colour additives in Food

  Colors make food attractive and essences heighten our temptation to consume it. Food industry revolves around making newer choices and adding more temptations through sight, flavors and fragrances. But what goes beyond the looks, taste and smell is the safety for it. We are often not informed of the permissible colors, essences etc. We have to rely on the …

Satish Suryavanshi: Owner, Farm to home

What we eat was always important from nutritional perspective. But today unfortunately before the nutritional value, our concern comes for ‘food safety”. In developed countries if we demand GMO labels; in developing ones we just live hoping that what we eat is safe! There is no assurance. For the same reasons some of the well-educated, high salaried corporate professionals shifted …

Ankit Bohra: Owner, Tapri Jaipur

Exploring new cafes and restaurants is the latest fad even in smaller towns in India. Mostly, we all look for taste and ambiance and food safety is the rising consciousness. But do we go for scoring beyond for something like eco-friendliness- minimizing food and water wastage, avoiding plastic disposables and proper waste management. Anju makes some interesting conversation with Ankit …

Ruchir Sodhani Professional Counsellor and Therapist

Disability or any health disorder never comes alone. It does impact the emotional well-being of the challenged individual. People go for all sorts of treatment but tend to miss this significant therapy which can greatly improve overall health and motivation. The same applies for the family caregivers, who may be even bigger victims. Dr. Anju discusses deep psychological and behavioral …

Sheela Chitnis Chairperson-MSSI

Multiple sclerosis (MS) is a chronic progressive autoimmune disease of the central nervous system affecting it unexpectedly and repeatedly, resulting into devastating disabilities in young people at the prime of their lives. The disease needs a lot of awareness among society with its acceptance and its management. Ms. Sheela Chitnis is one such great activist who has dedicated her life for the …