Global Brands have enormous “Do Good Potential” in Developing Countries

From the era of print advertisements to radio and TV commercials, from sponsored satellite channels to the digital and social media posts of today, consumers have been constantly exposed, evoked and enticed into BUYING! Besides pushing sales, advertisers always had this opportunity to influence masses and create better communities by building awareness. But back then, the social responsibilities were left …

Thomas Kolster – The Goodvertising Guy

As humans, we all communicate and get greatly influenced by what we see and hear. This power of communications was tapped by Advertisers and Marketers to acquire mind space since the 19th century. The brand competition and pushing the products soon changed the buying needs into “excessive consumerism” ruled by sentiments such as “we are what we buy.” Thomas Kolster …

Man eating Earth

Evolutionary Theory (Homo sapiens evolving into Honk sapiens, Littero sapiens, Tyro sapiens etc.), we rather should evolve into cool & hip Eco sapiens.